Objective Corporation (ASX:OCL) today announced it was named a Visionary by industry leading analyst Gartner, in its 2018 Magic Quadrant for Content Services Platforms*.
Mr Tony Walls, CEO, Objective Corporation said: "We believe this recognition validates our shift in product strategy that we embarked upon in 2015 to deliver our products as modular content services, moving away from a single enterprise platform.
"The benefits of transitioning our product portfolio to content services are two-fold: the modular approach enables flexible deployment to address customers' varied collaboration and processing needs; it also allows these services to be deployed against customers' existing information repositories without the need for costly migrations. This approach significantly increases the size of our addressable market, globally.
"In the vertical markets that we address; the public sector and regulated industries; we are witnessing increasing demand for digital transformation driven by two clear business requirements; the need to digitise and automate processes for improved efficiency and digital service delivery, and to ease the burden of compliance processes to meet increased regulatory requirements. The Objective product suite of content services solutions delivers on this promise for thousands of customers world-wide." said Mr Walls.
MARKET LEADING PRODUCT STRATEGY - TRANSITION TO CONTENT SERVICES
In 2017, Gartner re-labelled the Enterprise Content Management market segment to Content Services Platforms (CSP), shifting its focus from the storage of content for the enterprise to consider how content is used by individuals and teams, and leveraged within business processes, regardless of where content is stored.
Objective began the transition of its products to content services in 2015, evolving Objective ECM into Objective Inform for document and information management and Objective Perform for business process management, while adding Objective Connect for secure, external collaboration, Objective Keystone for collaborative authoring of documents and Objective Trapeze for the review and assessment of PDF plans.
Enhancing the modular, service-based approach, is the delivery of an outstanding, very modern user experience transforming how people find and use content either on its own or within business processes. All Objective products now align to the Objective Design Language (ODL), a consistent visual and behavioural framework designed to delight users, accelerate the adoption of Objective products and deliver familiarity to move seamlessly between them.
INCREASED ADDRESSABLE MARKET WITH REPOSITORY INDEPENDENCE
The service-based approach liberates Objective's business process and collaboration applications, Objective Perform and Objective Connect, to work with content repositories used by thousands of organisations worldwide, for example Micro Focus Content Manager, Microsoft SharePoint and Microsoft Office 365.
The value proposition to these organisations is strong. Content is leveraged from its existing location to automate high value business processes (using Objective Perform) or to securely collaborate with external parties (using Objective Connect), while the cost and upheaval of repository migrations are avoided.
Mr Tony Walls said: "Delivering solutions that work with customers' existing information management systems unlocks a segment of the market that was historically closed to us, more than doubling the size of our addressable market."
* Gartner, In., Magic Quadrant for Content Services Platforms, Karen Hobert, Michael Woodbridge, Monica Basso, 25 October 2018. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
ABOUT OBJECTIVE CORPORATION
Objective Corporation (ASX:OCL) is an established leader and specialist provider of content, collaboration and process management solutions for the public sector and regulated industries. Its solutions empower effectiveness, efficiency and transparency, helping organisations deliver better customer outcomes at a lower cost.
